User Responses to Digital Advertising

01 May 2018

This study aims to get a 'lay of the land' regarding how ordinary users are responding to the current digital advertising they experience in their daily lives.

Keywords

• University of Nottingham
• HCI
• HDI
• ethnography
• advertising
• digital advertising
• science and technology studies
• STS
• sociology
• human computer interaction
• internet
• online advertising
• personal data
• data privacy
• user experience
• UX

Ethical approval

This study has been approved by the University of Nottingham's Computer Science Ethics committee.

About the researcher

I'm a second year PhD student at the Horizon Doctoral Training Centre based at the University of Nottingham, and I'm gathering detailed user feedback about current digital advertising practices. I hope that my research will eventually help the development of alternative digital advertising systems which work better for both users and businesses.

Contact researcher